So it’s now been almost two years since The Brave and the Kind was released to little fanfare on DVD by IndiePix. It then went on to VOD and iTunes download, but with almost NO mention or promotion. If it wasn’t for a few FB posts by me…no one would even known it was released.
None of this bothers me.
I knew that when someone else paid for the film I was going to be able to take risks, and maybe make a movie that no one wanted to see. As soon as my suspicions were confirmed, I gave the profits of the film no mind; IndiePix didn’t care either…so why should I. If they didn’t want to put any effort into promoting it…no skin off my back…I’m not the one that needed to make the money back. But you’d think they would at least try.
I should rewind a bit.
The Brave and the Kind was made after IndiePix “picked up” my first film, Every Good Thing to Rust. At the time I was inspired by In Rainbows and I was giving EGTTR away for free through the films’ website. IndiePix came to me and said they could help with the DVD distribution end of things. They would sell the DVD at cost (2.99) and I would receive no profits…BUT it would be a way to get disks in the hands of those who were yet to be download savvy…seemed like a win win. IndiePix then financed the no-budget experiment that was The Brave and the Kind. I kept all of the rights to the film and had complete control over it’s content; we then signed a standard distribution agreement. I was not to see any split in profit until the film made back it’s budget, but I completely understood the need for IndiePix to recoup their expenses.
Recently I found that IndiePix is now selling Every Good Ting to Rust for 11.99 a download, 3.99 on VOD, and 4.99 per disk. I’m not greedy, but I see none of that money. When I found this out I immediately asked IndiePix for a filmmakers statement. (basically a tally of units sold for both films) It’s been almost a year of constant emailing and asking…yet no statements. I’ve been told a number of things…one of the most baffling excuses I got was the owner of the company was “reviewing” my statement. Interesting.
So what does this mean? This means as of right now you can go HERE to get a free download copy of The Brave and the Kind, or HERE to get a free copy of Every Good Thing to Rust. How long will this great deal be up? Well…until Every Good Thing to Rust goes back to charging cost for disks, and downloads are free again AND I see an un-doctored statement. In the meantime I get to share these incredibly personal films with new people; film is meant to be watched…not shelved. UPDATE: IndiePix has called my bluff and terminated my contract. As of September 15th they will no longer carry any of my films. Stay tuned for more details.:-)
One might say that this is a shitty thing to do to a company that paid to have my second film made…but I feel that I’ve been taking it long enough. Three years is a long time and they’ve had their chance.
Enjoy!
3 Comments
downloading now. thanks. stories like this are very frustrating best of luck and keep moving forward.
Pretty interesting story, John. Hope IndiePix provides you with what you’re asking for so that you’ll know either way.
I agree it could leave a bad taste in their mouths, and look bad for business later on if others read about it.
But, now more people know about your movie(s), even if a few.
Thanks for sharing your story! Hopefully I can get in on the Microbudget Conversation on Filmmaker Magazine as well.
GOnna email ya.
Totally called my bluff. Pulled the plug on all distribution for my films starting September 15th.